Writer’s Wednesday: Welcome Home by Nick Thacker
Ever wanted to have your own blog? Your own site to share your writing, your knowledge or your product?
Did you think it would be too difficult? Too time-consuming? Too technical for you to figure out?
If so, Welcome Home: The Author’s Guide to Building A Marketing Home Base is the perfect guide for you. Nick Thacker takes you through everything you need to do, step by step, including recommendations and reviews of the best online tools, hosts, plug-ins at your disposal.
Although this book is aimed at those who are only just beginning to build an online platform, there’s plenty of tips and inspiration for the rest of us, who have done this for a bit longer, such as how to best utilize social media.
One of the things I really loved about ‘Welcome Home’ is the fact that Nick is young, and while some might hold that against him, I consider it a huge plus. He hasn’t had a big successful blog for years (and absolutely nothing against those who have!, so he knows what it’s like to start out. He knows where the difficulties lie, and he can steer you around many pitfalls and point you to the areas you need to focus on.
I greatly recommend it.
Platforms are all about making noise, in a clear and pointed way, directly for the people who want to hear from you. Seth Godin calls this “permission marketing,” and it’s the antithesis to the mass-marketing methods we’ve come to hate (as consumers) and that we’ve come to love (thanks to shows like Mad Men).
But I didn’t set out to write the Bible on building an online platform. I simply have tried to document what I’ve done in step-by-step detail, explaining what’s worked, what hasn’t, and what I might have done differently if I had to start from scratch.
Having a Home Base is not about what platform it’s built on, what it looks like, or even how technologically advanced it is. A great Home Base is about what it does for your business. As a writer this means that a great Home Base helps you sell more books, connect with more people, and most importantly: get more writing done.
Reasons to have a Home Base
- So we’re “searchable”
- So we’re represented well
- So we can be linked to easily
- So we can promote our brand, ourselves, and our work
- Because we own it
- Because everyone else is doing it
- Publishers are looking for authors with a Home Base
But you need to be able to explain, at least to yourself, what it is that makes you write, and what it is that makes you want a Home Base.
Your pillar content should show your readers and site visitors what you’re all about – what we can expect from your website, and why we should keep coming back.
While the Internet has certainly led to more anonymity, it has also created possibilities for connecting with people in a very real way. I still respond, personally, to every email and comment that I receive, and I hope I’ll always be able to. I love to help people figuring things out about life, cooking, reading, and writing (among other things), and only through a Home Base can that happen.